Columbia, SC Marketing Consultants , Social Media, Mobile Media Marketing

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Does Your Business Need a Website?

Websites are perhaps the most overlooked marketing - vehicle for local, owner-operated businesses.

Yes, every retailer needs one. Every dentist, lawyer, accountant and minister needs one. Every café, restaurant, coffee shop and nightclub needs one. Every wholesale supply company needs one. As a matter of fact, every business listed in the Yellow Pages needs to also be available on the internet today--it's where your customers expect to find you.

Properly constructed, a website allows your prospects to gather the information they need from the privacy of there home computer.
What are the most common questions your prospects and customers have about your business? Well this is the information that needs to be available on your website 365 days a year 24 hours a day.
Think of your site as a kind of Relationship Builder.

Additionally, a website is an extremely valuable tool that can improve your existing marketing, sales, recruitment and communications
effort. In fact, if your business is not online or if your existing website is unprofessional or ineffective, then you are losing sales
opportunities. A good website will help you reach and retain customers.

Do you currently (or would you like to) use e-mail to communicate your business to your prospects, customers, vendors?

You will need a domain name in order to send and receive corporate e-mail, which is the first step to getting a website. Getting a custom domain name and e-mail provider is a basic need, anyway. Making the commitment to have your own company domain name sounds more credible than something like "Acme100@yahoo.com" or "BestCleaning@aol.com". Generic internet provider e-mail addresses can make you sound less than professional. The cost to have your own URL address can be as little as $8 per year for the privately owned domain name.

Does your product line or service offerings require printed collateral materials?

If you have changing lists of products and services, it may make sense to publish them on the web rather than printing catalogs of information on a regular basis. Web catalogs can be made at a fraction of the cost of printing the same, and are instantly available to your customer, also saving you the cost of postage. In fact, many catalog websites can be built to allow company staff to manage product entries, also saving web developer costs for frequently changing catalogs.

Do the people in your target market spend time online?

If your customers are going online looking for information pertaining to your industry or business. This is an extra medium for you to capture their interest and inform them about your business and your products/services.

Does your business actively market it’s products or services in other kinds of media?

Marketing your products/services with an added online presence is very cost effective. Details about your product can be broadcast all over the world instantly through the internet, and with a proper promotion strategy in place, you can create abbreviated media advertisements to direct prospects to close the sale at your website, in addition to putting other products before them as they view your sales page.

Do you find that your customers typically ask the same questions about your product/service or its support?

If so, these frequently asked questions can easily find an effective home online. Instead of explaining what you do over and over again, a website will allow you to post a clear, concise statement of what you do, and you’ll qualify those clients who need your type of service.

Do you want to increase the effectiveness of your business development activities?

A website is a great way to reinforce the effectiveness of your other business development and marketing efforts, such as ads and press releases. If you put your website address on all of your materials, you can draw people to your site, where you can provide more detail about your product. If you speak at conferences or write industry articles to increase your visibility, a website can also expand the highlights of your professional credentials.

Please click here to contact us for more information.