Yes, every retailer needs one. Every dentist, lawyer, accountant and minister needs one. Every café, restaurant, coffee shop and nightclub needs one. Every wholesale supply company needs one. As a matter of fact, every business listed in the Yellow Pages needs to also be available on the internet today--it's where your customers expect to find you.
Properly constructed, a website allows your prospects to gather the information they need from the privacy of there home computer.
What are the most common questions your prospects and customers have about your business? Well this is the information that needs to be available on your website 365 days a year 24 hours a day.
Think of your site as a kind of Relationship Builder.
Additionally, a website is an extremely valuable tool that can improve your existing marketing, sales, recruitment and communications
effort. In fact, if your business is not online or if your existing website is unprofessional or ineffective, then you are losing sales
opportunities. A good website will help you reach and retain customers.